Subscription Services Are the Features of the Future
Follow the link for the full article. Subscription features are the future for automobiles.The good news: Get more features, more easily. The bad: You might have to pay a fee for your remote starter down the line.
Subscription services have taken the entertainment world by storm. Services like Spotify, Netflix, and others have have effectively changed how people interact with media. This also leads to some high-profile drama like HBO Max saw earlier this year. It’s safe to assume that subscription services are going to extend to spaces beyond media (actually, it already has). When this trend is going to hit the automotive world in a significant way is the big question, and when are you going to have to pony up for an over-the-air update that unlocks your seat heaters.
In fact, automakers have already pivoted to eyeing subscription services as an avenue for continued revenue from customers. Among those leading the charge, the team at Tesla has tied its Full Self Driving program to a subscription service. Adding to that, many automakers offer connected services, with some attaching a subscription element. Most recently, The Drive picked up that Toyota has tied its latest remote start on some models to paid connected services.
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