Dodge and Mopar Team Up to Support NASCAR in Canada

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Dodge and Mopar Team Up to Support NASCAR in Canada

Post by scottm » Mon May 30, 2011 10:23 pm

Dodge and Mopar Team Up to Support NASCAR in Canada
Dodge and Mopar have pledged their continued strong support of NASCAR in Canada for the 2011 motorsports season. As the official automotive sponsor of the NASCAR Canadian Tire Series, Dodge will have a significant presence at all 12 races on the circuit with the all-new 2011 Dodge Charger RT pacing the field at many events.

Dodge and Mopar will once again be rewarding drivers through a contingency program. The program will award nearly $90,000 in contingency money to eligible teams; The “Dodge-Mopar Fast Five” consists of the top five eligible Dodge-Mopar race teams from every race. These prizes range from $500 to $2,000. The “Mopar Top Dodge Cup” rewards the top-five eligible Dodge-Mopar race teams for superior performance over the course of the entire season as determined by the NASCAR Canadian Tire Series final championship driver standings. These prizes range from $1,000 to $5,000.

“Our Dodge vehicles and Mopar parts are a natural fit with NASCAR racing in Canada," said Ed Broadbear, Vice President - Marketing, Chrysler Canada. “Motorsports is at the heart of Dodge. In fact, many of our products are race-inspired, which is why it is so vital for us to support and recognize the passion of drivers and fans that follow the sport.”

Building off of last year’s success, Dodge will have a significant presence in the Canadian motorsports landscape. A major highlight of this year’s sponsorship will include a national contest that will give one lucky entrant the chance to take home a one-of-a-kind Dodge Charger, featured in the Universal Pictures’ blockbuster “Fast Five” starring Vin Diesel, Paul Walker and Dwayne Johnson and now in theaters. Entries will be available at the Dodge display area at each event throughout the season.

Also, Dodge will be the presenting sponsor once again for the NAPA Auto Parts 200 as part of the NASCAR Nationwide Series on August 20 at the Circuit Gilles Villeneuve in Montreal.
Scott Moseman
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