http://news.pickuptrucks.com/2009/10/do ... brand.html
I'm not sure how splitting the org into Ram and Car protects the product offerings?It’s official. After weeks of rumors, Sergio Marchionne, managing director of Fiat and CEO of Chrysler, has officially announced that Dodge trucks will be separated from cars under the Dodge Ram brand.
“The brand-focused strategy has been refined further with the unbundling of the Dodge Brand which now consists of the Dodge Ram Brand and the Dodge Car Brand organizations,” Marchionne said. “This reorganization will allow us to protect and develop the unique nature of the product offerings within the Dodge Brand.”
I assume it will protect the Ram offerings and allow easier killing off of Dodge Cars?
Or maybe there's some easier Dodge/Fiat integration if they remove Ram products?
