Chrysler Begins Push for Charger With Series of Manly Spots
http://adage.com/article?article_id=141763
This could be a reason to watch the Super Bowl.Chrysler Group has launched the first leg of an ad push touting its muscle car, the Dodge Charger, with a trio of decidedly unfeminine 30-second spots from Dodge's new agency, Wieden & Kennedy.
In each ad, a gleaming black Charger poses atop a parking deck, sun beating off the windows, while a familiar voice -- Michael C. Hall, the star of Showtime's hit series "Dexter" -- waxes poetic about manly things. The funniest of the three ads, dubbed "Man Bag," broke during the NFC Championship game broadcast this past weekend. In it, we hear Mr. Hall recounting all the things the Dodge Charger isn't: "man sandals," an "exfoliant with added moisturizer" or a "yoga class."
The teaser spots are expected to air up until the Super Bowl on Feb. 7, when Chrysler, the only domestic car advertiser in the game, will break a new 60-second spot promoting the vehicle.
(Actually I'll DVR it and skip to the commercials.)
