Dodge Viper Nameplate Will Live On Under Fiat
http://www.thedodgeviper.com/forums/vie ... ?f=12&t=80
It turns out the Fiat Group knows a thing or two about marketing and isn't about to let the flashy Dodge Viper SRT-10 nameplate die out with the Final Edition.
At the big Fiat press conference today, Fiat-Chrysler boss Sergio Marchionne put some new oomph into the future prospects for the Dodge Viper. He said under Fiat guidance, Dodge will be bolstered internationally as an "American performance" brand -- and its linchpins will be the Viper, Challenger and Charger.
