http://media.chrysler.com/newsrelease.do?id=10546&mid=2
* HEMI® performance and sporty appearance target younger customers and first-time buyers
* Overwhelming response to Ram Tradesman forces launch pull ahead
The Ram Truck Brand today announced that it would launch a new Ram 1500 model aimed squarely at first-time buyers and owners who are looking for a vehicle with performance and style that they can customize and make their own.