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2013 SRT Viper -- No Longer a Dodge
Posted: Tue Dec 13, 2011 10:09 pm
by scottm
2013 SRT Viper -- No Longer a Dodge
http://www.thedodgeviper.com/forums/vie ... f=25&t=130
It’s hard to talk about the Viper without uttering the word Dodge, but you’ll have to get used to it. Chrysler revealed today the next-gen 2013 Viper will be badged and sold as an SRT model, and not as a Dodge.
I guess I need to get a new domain name!
Re: 2013 SRT Viper -- No Longer a Dodge
Posted: Thu Dec 15, 2011 10:58 am
by George
SRT Brand? WTF! I could possibly see a Viper Brand if they had to change something but that wierd!
Re: 2013 SRT Viper -- No Longer a Dodge
Posted: Fri Dec 16, 2011 8:39 am
by 392heminut
I agree with George, it's kind of weird but...........It's all Mopar!
Re: 2013 SRT Viper -- No Longer a Dodge
Posted: Fri Dec 16, 2011 11:42 am
by DavidBraley
Most companies will change the name of a product, or its origin when they are getting ready to dump it. It's possible they are getting ready to spin-off the division.
Re: 2013 SRT Viper -- No Longer a Dodge
Posted: Mon Dec 19, 2011 8:25 pm
by scottm
George wrote:SRT Brand? WTF! I could possibly see a Viper Brand if they had to change something but that wierd!
SRT spun off from a performance dept of Dodge to its own brand.
As their halo vehicle, and w/o plain jane Dodge version, there's no
real reason it should carry the Dodge nameplate. I don't mind.
