2015 Dodge Viper price cut by $15,000

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2015 Dodge Viper price cut by $15,000

Post by scottm » Mon Sep 08, 2014 10:25 pm


2015 Dodge Viper price cut by $15,000
http://www.thedodgeviper.com/forums/vie ... f=34&t=218
In an effort to save the Viper and get the plant and its people back to work, Dodge has announced a $15,000 price reduction, starting immediately. This means you can now pick up a 2015 Viper for $84,995, the inflation-adjusted equivalent of the $50,700 original Dodge Viper. All existing owners of current-generation Vipers will receive a $15,000 certificate (used in conjunction with the price drop) to be put towards a new one, meaning that if you have a trade-in value of roughly $70,000, you'll be able to switch your old Viper for a base 2015 Viper at no cost.

The top-of-the-range 2015.5 Viper GTS can be had for $107,995, compared to the old price of $122,385. And the new GT, splitting the difference between the base SRT model and GTS, slots in at $94,995. To further fix its problem, the Viper will be open to all Dodge dealers, not just those licensed to sell SRT models.

Dodge, given its new positioning as a performance brand within the Fiat-Chrysler empire, is unwilling to retire the Viper just yet. It says the super car is an integral halo for the brand, and that sales — which have just crested 1,000 units since the latest version was introduced at the 2012 New York auto show — should be compared to the likes of Ferrari, not a Corvette.
Well, don't just drool over the price cut, go get one! 8)
Scott Moseman
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