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Hurst Introduces the HEMI Hauler at NADA

Posted: Sat Feb 05, 2011 8:02 am
by scottm

Hurst Introduces the HEMI Hauler at NADA ... 17439.html
RAM 1500 Given Hurst Treatment Merging Performance and Utility

San Francisco, Calif. (February 4, 2011) - Hurst Performance Vehicles, a company synonymous with more than 50 years of experience creating high performance muscle cars and performance parts, announced today at the NADA Convention, that it has begun designing and fabricating parts for its newest project, The Hurst HEMI Hauler, a performance oriented, limited edition supercharged RAM 1500.

Beginning with a 2011 Regular Cab Sport R/T RAM 1500 as their base, the technicians at Hurst will modify the truck with a series of cosmetic accessories and performance parts to not only make the truck faster, but also look good going fast, as well.

The team at Hurst will first work to make the truck's 5.7L HEMI V8 breathe better with the addition of a supercharger and polished custom exhaust. What results is a truck that sounds as good as it performs.

Continuing in a proud Hurst tradition of custom craftsmanship, the exterior of the truck will feature Hurst graphics on the driver and passenger side fenders, doors and bed, as well as Hurst badges on the grill and tailgate. The wheels remain factory 22" forged aluminum polished rims, but are given the Hurst treatment with a custom paint job on the interior spokes.

Driving a performance vehicle, whether a truck or a car, is as much a tactile experience as it is an emotional one. Inside, driver and passenger seating surfaces feature red top-stitching and an embroidered Hurst logo in the headrests, while drivers get to have Hurst's signature "Pistol-Grip" billet aluminum anodized shifter in hand when engaging the drive gears. Also inside, an interior dash plaque made of real metal verifying the truck's provenance as an officially modified Hurst vehicle, is accompanied by Hurst-embroidered floor mats.

"We've talked about doing a high-performance truck a number of times," said Nate Shelton, President and Chairman of Hurst Performance Vehicles. "With the help of our very dedicated dealer network, we've found enough customer interest to make this project feasible and look forward to welcoming a whole new type of enthusiast to the Hurst family."

Only 50 of these special trucks will be built by Hurst each year. Each comes with a signed Certificate of Authenticity and signatures in the cab from the Hurst Team for added collectability.

About Hurst Performance

Founded in 1958, Hurst Performance is one of the most recognized and revered names in the automotive performance arena. The Hurst brand has long been synonymous with speed, performance and quality, with an impressive track-record of pioneering high performance products and vehicles for all forms of motorsports and hot-rodding. Hurst was one of the first specialty companies to partner with the OEMs and bring enthusiasts limited edition performance vehicles like the legendary Hurst/Olds. For more information please visit
They've "begun designing" ... I hope it's able to make it to production!

Re: Hurst Introduces the HEMI Hauler at NADA

Posted: Mon Feb 07, 2011 9:59 am
by scottm
Here's a rendering posted on AutoBlog...


Re: Hurst Introduces the HEMI Hauler at NADA

Posted: Sat Feb 12, 2011 5:02 am
by rapidtransitrick
thats very cool it's about time

Re: Hurst Introduces the HEMI Hauler at NADA

Posted: Wed Oct 24, 2018 7:55 am
by scottm

Mr. Norm's Introduces Hurst Heritage GSS Ram 1500

I'm not sure how I missed this! Better late than never, right? :oops:

I was reminded of this because I saw a black/gold one on CraigsList. Much better than white/gold. :D