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Ram Introduces New "Black Express" Model for 2013

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2013-07-11

[ Chrysler Group LLC press release ]

Ram Introduces New "Black Express" Model for 2013

July 11, 2013, Auburn Hills, Mich. - For 2013, Ram has taken one of its most popular models and loaded it with attitude.

The Ram Black Express takes a combination of style, performance, capability and value and transforms into the "baddest-looking" factory-built truck on the market.

The 2013 Ram Black Express is distinguished by its all-black exterior. Starting with 20-inch black aluminum wheels, it also adds a black front fascia with fog lamps, black grille surround with black hex-link inserts, black rear bumper and black Ram's head badges on the grille and tailgate. All body-side badging has been removed.

"Ram Trucks are known for their bold, in-your-face presence," said Reid Bigland, President and CEO -- Ram Truck Brand. "The new Black Express takes Ram's aggressive good looks to an all new sinister level by 'blackening out' the entire truck while maintaining a great price."

The Ram Black Express also features premium bi-functional halogen projector headlamps with black bezels, 15 amber LEDs for park/turn/position lamp and three amber LEDs for the side marker. The taillamps also include black finishes and are comprised of 15 red LEDs with three red LEDs for the side markers.

The 2013 Ram Black Express is available in two- and four-wheel-drive models and a choice of regular cab, quad cab or crew cab body styles.

Ram Black Express pricing starts at $26,955, plus $1,095 destination charge.

The 2013 Ram 1500 Black Express will begin reaching dealerships in July 2013.

About the Ram 1500 Express

The Ram 1500 Express is aimed squarely at first-time buyers and owners who are seeking a vehicle with performance and style that they can customize and make their own.

"With HEMI power and sport-truck styling, the Ram 1500 Express has been one of our most popular models," added Bigland. "Young and first-time buyers expect to get a lot for their money. Ram 1500 Express gives them great looks along with HEMI horsepower, torque, towing and payload, in a choice of cab sizes -- all at a fantastic price."

In addition to the 5.7-liter HEMI V-8 engine with Fuel Saver Technology, 395 horsepower and 410 lb.-ft. of torque, the Ram 1500 Express comes loaded with content that emphasizes its high-performance character.

The Ram 1500 Express features a racy, monochromatic paint scheme. A body-colored grille with black honeycomb inserts, body-colored front fascia and body-colored rear bumper with chrome-tipped dual exhausts emphasize its sport-truck credentials. The Ram 1500 Express also includes fog lamps and 20-inch aluminum wheels with locking lug nuts.

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