[ Chrysler Group LLC press release ]
Mopar Goes All-in With Fleet of Customized SEMA Show Rides
- The 15,000-square-foot Mopar Specialty Equipment Market Association (SEMA)
Show display will feature Chrysler, Jeep, Dodge, Ram and FIAT brand vehicles
personalized with Mopar products
- Hundreds of existing and prototype Mopar parts and accessories also will
be showcased at the Las Vegas Convention Center
- Dodge brings a high-powered collection of concepts and production
performance vehicles, including the Dodge Viper ACR Concept, Dodge Dart R/T
Concept and Dodge Challenger T/A Concept, as well as the new 2015 Dodge
Charger Scat Pack powered by the 6.4-liter 392 HEMI and the 707-horsepower
Charger SRT Hellcat and Challenger SRT Hellcat production vehicles
- Mopar products and camouflage design combine to form the ultimate mobile
outdoor base camp in the Ram 2500 Outdoorsman
- Jeep Renegade Riptide and Jeep Renegade Frostbite show how the newest
addition to the Jeep brand can be customized to suit any lifestyle
- Chrysler 200S Mopar delivers a sophisticated mid-size sedan with just the
right amount of performance attitude
- Fiat 500L Custom merges West Coast culture and Italian flair with an
assist from a complement of Mopar products
October 24, 2014, Auburn Hills, Mich. - Mopar once again is gearing up to hit
the Strip in full force at the 2014 Specialty Equipment Market Association
(SEMA) Show in Las Vegas, Nov. 4-7, with a fleet of Mopar-modified vehicles
and hundreds of existing and prototype Mopar products set to add sizzle at the
world's premier automotive specialty products trade event.
The Mopar display is always a safe bet as a hot-spot stop for industry leaders
at the mammoth gathering. Innovative Chrysler, Jeep, Dodge, Ram and FIAT
brand show vehicles, all reimagined with Mopar products, will fill the
15,345-square-foot exhibit space at the Las Vegas Convention Center and
demonstrate how enthusiasts can sprinkle their own rides with a little Mopar
magic by choosing from the brand's vast portfolio of parts.
"Each creation we dream up for SEMA represents an original, unique
interpretation of how customers can personalize and transform their vehicles
with an assist from Mopar products," said Pietro Gorlier, President and
CEO -- Mopar Service, Parts and Customer Care. "Our modified SEMA rides prove
that whether owners are seeking more power, performance and style for the
street, extra capabilities to get the job done or the freedom to go off-road
and beyond, Mopar has the products to help get them there."
Dodge Challenger T/A Concept
The Dodge Challenger T/A Concept is a Sublime Green example that the big gun
in the Dodge brand's muscle-car arsenal hasn.t forgotten its roots.
A modern interpretation of the legendary T/A package available in the 1970s
for the Challenger, the Dodge Challenger T/A Concept draws on
heritage-inspired cues but also calls on present-day performance modifications
and new prototype products designed with an eye toward the future.
The Sublime Green paint is underscored by full-length matte black T/A
graphics, flanking each side of the body, in keeping with the spirit of the
original T/A. The matte black look carries over from the aggressive front
fascia all the way to the rear deck-lid spoiler to provide an iconic, sinister
appearance. The functional "Viper"-inspired center scoop hood with Mopar gloss
black hood pins has been adapted to accommodate a Mopar induction system.
Cooling air streams into the air box, chilling the incoming air to the
6.4-liter legendary 392 HEMI engine via a hood scoop.
At the front of the Dodge Challenger T/A Concept, a Mopar matte black front
splitter works in unison with the Mopar matte black gurney-lip deck-lid
spoiler to provide additional downforce assist. Air Catcher headlamps on both
the driver and passenger sides add a distinctive appearance with hidden LED
lights creating a menacing glow, as well as working to provide a steady stream
of cool air to the engine. Iconic heritage Challenger script T/A badges
complement the front gloss black grille and rear deck-lid spoiler.
Underneath the extra wide 20-by-9.5-inch matte black lightweight forged
aluminum wheels are Brembo six-piston calipers with two-piece slotted and
vented rotors for ultimate handling and stopping performance. Rear and side
exhaust tips are black ceramic-coated finish, and electronic cutouts offer the
choice of a healthy rear exhaust stock sound or a louder, more robust side
The celebrated road-course racing reputation of the Challenger T/A package,
best embodied by the legendary Sam Posey's success in his No. 77 Dodge
Challenger T/A, distinctly influences the interior feel of the Dodge
Challenger T/A Concept.
The race-inspired design elements offer weight reductions paired with
increased chassis rigidity enhancements. The high-performance flat bottom
steering wheel boasts perforated leather and gloss black bezels. Race-inspired
carbon fiber seats with safety harness pass-through and T/A embroidered logos
are enhanced with bolsters and high grip cloth design for improved lateral
Rear seat delete with brushed aluminum closeout panels achieve additional
weight reduction. A pistol grip shifter is another heritage-influenced touch,
and the 180 mile per hour (mph) speedometer stands out with white face gauges
and platinum metallic trim ring. Accents include gloss black trim ring bezels
and door release handles. The rear roll-bar is designed for enhanced chassis
Dodge Charger R/T Mopar Concept
The world's only four-door muscle car is transformed with a healthy selection
of Mopar parts and accessories, creating the Dodge Charger R/T Mopar Concept
The current Charger's update of old-school muscle is further fleshed out by
plugging in unique new Mopar products, including a front splitter, as well as
Mopar side sills and sill extensions that boost handling and aerodynamic
characteristics. At the rear, a unique Mopar valance frames the exhaust tips.
A unique Mopar one-piece rear spoiler rises high, resulting in more downforce
and a more dynamic rear profile.
The gloss black bedecked roof plays off the TorRed exterior paint. Granite
Chrystal low gloss colors the forged Mopar lightweight 20-by-9-inch wheels, a
feature included on many 2014 Mopar SEMA vehicles, reinforcing the positioning
of the lightweight rims as the company's go-to performance wheel.
A Mopar cold air intake adds a jolt of horsepower to the 5.7-liter HEMI V-8
engine of the Dodge Charger R/T Mopar Concept. Additional Mopar performance
mods include a coil over kit, front and rear sway bars and front and rear
strut tower braces.
Dodge Viper ACR Concept
It's difficult, but yes, you can improve the ultimate hand-built American
exotic supercar. For a blueprint, look no further than the Dodge Viper ACR
Ready to strike at the track, the Dodge Viper ACR Concept sports an aggressive
carbon fiber front splitter and a competition rear wing. Many development
hours in the wind tunnel achieved balance between the wing and stanchions, as
well as how these elements work in conjunction with the front splitter to
maximize downforce. Carbon fiber dive planes on the front fascia and hood heat
extractors flanking the front fenders pour on even more aero downforce and
aggressive styling cues. All of these lightweight carbon fiber elements work
in unison to strike the perfect balance of maximum downforce for tight
cornering and high speed maneuvers on the track.
The Dodge Viper ACR Concept races on satin black lightweight 19-inch front and
rear wheels, with massive 15.4-inch Carbon Ceramic two-piece rotors with
Brembo six-piston brakes. Brakes are kept to optimal temperature levels
through carbon fiber brake duct openings in the front fascia. Differential
cooler ducts rearward of the side windows supply fresh cool air to the
differential for optimal performance. The signature ACR-style white paint is
highlighted by a gloss black center stripe, accompanied by an offset
Adrenaline Red stripe that flows from tip to tail, encompassing the
competition spoiler with accented stanchion and end cap. The iconic heritage
ACR side sill badge and Stryker front nose badge signify that this Viper is
certainly a force to be recognized.
The race-inspired interior of the Dodge Viper ACR concept puts an emphasis on
weight reduction for superior performance with unique styling cues that
express its racing thoroughbred pedigree. Only the bare necessities remain as
radio amplifier, speakers, carpet and NVH treatments have been removed to take
advantage of every ounce. Carbon fiber virtually fills the cabin as every
possible bezel has been replaced with this space-age lightweight material.
Alcantara suede-wrapped steering wheel, shifter and seats provide ample grip
to fully exercise its modified race suspension with razor sharp agility
through the most demanding turns. A Header Red stripe that adorns the 12
o'clock position of the steering wheel provides an emotional connection to the
exterior through the Adrenaline Red body stripe. Header Red accents carry over
from the unique "Stryker" steering wheel badge to the iconic heritage "ACR"
instrument panel badge with carbon fiber inlay, and are harmoniously joined by
full interior accent stitching.
Ram 2500 Outdoorsman
For Ram owners who love to head into the wild, the Ram 2500 Outdoorsman
elevates the capability of the heavy-duty pickup to the next level. Creating
the perfect base camp, the Ram 2500 Outdoorsman is built to blend in with its
surroundings with the help of Mopar products and unique camouflage design
Inspired by the Ram brand's relationship with outdoors outfitter Mossy Oak®,
the Ram 2500 Outdoorsman's unique "Swamp Thing Green" color is further
disguised with distinct "camo" flourishes. A Mossy Oak Bottomland camouflage
pattern design is smartly applied to the hood, roof and along the length of
the lower body.
Three utility hoops used on past SEMA show vehicles as ladder or surfboard
racks are reinvented as a camouflaged bed tent, providing shelter from
nature.s wrath or extra storage space for gear. Elements pulled from the
popular Ram Sun Chaser 2013 SEMA show vehicle include a concept Mopar roof
rack and the concept "Flip-Up" seatback tailgate, which converts into a
two-seat bench by folding back toward the cab. The RamBox is loaded with Mopar
accessories, and a step-assist off the rear bumper helps to access the bed.
The Ram 2500 Outdoorsman sits on Mopar concept 17-inch, eight-lug bead lock
wheels, which are capable of dealing with challenging terrain, especially when
coupled with aggressive 35-by-12.50-inch R17 Mud-Terrain T/A KM2 BFGoodrich
tires. Mopar's fender flares at the front and rear provide a muscular
impression, and the Ram 2500 Outdoorsman can roll with anything thanks to a
Mopar leveling kit and Bilstein shocks.
Dodge production vehicles also on display at SEMA
New 2015 Dodge Charger R/T Scat Pack
Designed and engineered for the high-performance driving enthusiast, the new
2015 Dodge Charger R/T Scat Pack includes a 485 best-in-class horsepower
6.4-liter HEMI engine with an active performance exhaust and paddle-shifting
TorqueFlite eight-speed automatic transmission -- showcasing the segment's best
combination of power, performance and technology. Track-proven hardware
upgrades underneath its aggressive, heritage-inspired styling include red
Brembo four-piston brakes, high-performance suspension, 3.09 rear-axle ratio,
20-by-9-inch wheels with Goodyear Eagle F1 performance tires, 180-mph
speedometer, performance steering wheel, performance seats with "Scat Pack"
embroidery, "Scat Pack" splash screen on startup and innovative Dodge
Performance Pages with driver configurable vehicle settings, including
steering feel, transmission response, plus stability, traction controls and
New 2015 Dodge Charger SRT Hellcat
Taking the performance sedan world by storm the new 2015 Dodge Charger SRT
Hellcat features the supercharged 6.2-liter HEMI Hellcat V-8 engine that
produces 707 horsepower and 650 lb.-ft. of torque, a top speed of 204 miles
per hour, National Hot Rod Association (NHRA)-certified, quarter-mile elapsed
time of 11.0 seconds on street tires, making it the quickest, fastest, most
powerful production sedan in the world, as well as the most capable and
technologically advanced four-door muscle car in America.
New 2015 Dodge Challenger SRT Hellcat
America's most powerful muscle car ever -- the 2015 Dodge Challenger SRT
Hellcat -- features the supercharged 6.2-liter HEMI Hellcat V-8 engine that
produces 707 horsepower and 650 lb.-ft. of torque. Designed and engineered to
be the most true-to-form muscle coupe on the market, the Challenger SRT
Hellcat recently achieved an NHRA-certified 10.8 second quarter mile time on
drag radials and can still get 22 miles per gallon on the highway. The Dodge
Challenger SRT Hellcat has a top speed of 199 mph and is available with a
starting U.S. Manufacturer's Suggested Retail Price (MSRP) of $59,995.
Mopar (a simple contraction of the words Motor and PARts) was trademarked in
1937 with the launch of an antifreeze product but truly made its mark in the
1960s during the muscle-car era. From Mopar Performance Parts to enhance speed
and handling for both road and racing use, the brand soon expanded to include
technical service and customer support.
Today, Mopar is FCA's service, parts and customer-care brand and distributes
more than 500,000 parts and accessories in more than 130 markets, integrating
service, parts and customer-care operations in order to enhance dealer and
customer support worldwide. Mopar is the source for genuine parts and
accessories for FCA brands.
Mopar parts are unique in that they are engineered with the same teams that
create factory-authorized vehicle specifications for FCA vehicles -- a direct
connection that no other aftermarket parts company can provide. A complete
list of Mopar accessories and performance parts is available at www.mopar.com.