2024-10-29

[ FCA US LLC Press Release ]

Mopar Energizes 2024 SEMA Show With Plymouth GTX Electromod and Ram Sport Truck Concepts

• Ram 2500 Power Wagon Concept bridges gap between daily workhorse and weekend adventurer

October 29, 2024, Auburn Hills, Mich. - Mopar puts a serious charge into the 2024 Specialty Equipment Market Association (SEMA) Show, Nov. 5 – Nov. 8 in Las Vegas, with new, head-turning concept vehicles – combined to showcase a wide range of distinctly different appearance and performance modifications to enthusiasts. “Our new Mopar concept vehicles showcase different ends of the performance spectrum, bringing innovative design and engineering expertise with a zero-emissions muscle car concept and the latest ideas for the Ram Sport truck lineup,” said Mike Koval Jr., head of Mopar North America. “Whether it’s envisioning an electrified propulsion system or outfitting the most capable production off-road pickups, Mopar is ready to enhance the customer experience with quality-tested, factory-backed parts and accessories.”

Plymouth GTX Electromod Concept
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Ram 2500 Power Wagon Concept
The Ram 2500 Power Wagon Concept builds upon the most capable production off-road pickup with an array of available Mopar and custom accessories. The result: a rugged HEMI®-powered full-size truck that performs flawlessly as a daily workhorse or weekend warrior.

The bold Satin Stealth Sand exterior stands out with a contrasting Matte Deep Black box with 3-D topographical map pattern, accented by bright Header Orange accents including tow hooks front and rear and much more.

The aggressive stance is achieved with 20-by-10-inch black and Anthracite Grey Rhino Alpha wheels rolling with 35-inch Goodyear tires riding on a stock suspension.

A Mopar sport performance hood covers the 6.4-liter HEMI V-8 powerplant and adds to the muscular exterior look. Blacked out trailer-tow mirrors provide a full view for every towing task while up front an integrated factory Warn winch is perfect for any job at the worksite or on the trails.

Above the cabin, an aluminum platform securely holds extra gear with custom designed mounting brackets and unique Header Orange four-corner utility brackets. At the front of the roof rack, three 12-inch TYRI rectangular LED lights provide exceptional accessory lighting.

Fitted above the truck bed, an active cargo-rack storage system from Leitner Designs carries up to eight durable GearPODS that are integrated along the top of the bed sides. The versatile system adds valuable storage without sacrificing truck bed floor space. Also helping to manage cargo is a drop-in Bed Slide system, making loading and unloading gear an effortless task.

The ever-popular Mopar spray-in bedliner coats the floor, protecting it from common wear and tear. Access to the bed is easily achieved with the Mopar bed step, which lowers with a gentle push, retracts to a stored, out-of-the way position. Access to the interior of the truck is provided by a set of Mopar tube steps.

The 2500 interior includes custom-designed seats featuring a combination of brown and black premium Katzkin leather, trimmed with Raven and Mango suede accented by contrasting Copperhead Orange stitching. For the first time, Omega M Mopar logos are debossed on the front seat backs.

The interior trim is accented with contrasting Header Orange paint that provides a custom look and feel that picks up on the exterior color break up. Door panels feature custom trimmed Katzkin premium “Dark Oak” bolsters and are accented with Header Orange speaker trim rings.

The Ram 2500 production interior price class features a 12-inch touchscreen and buddy bench seat layout. Inspired by Mopar customers, the Ram 2500 Power Wagon Concept features a newly developed instrument panel accessory rail that can hold various mobile devices securely in place, whether recording trails or providing another place to hold a phone. The rear seats have the Mopar under-seat storage system.

Floors are protected with Mopar all-weather mats to help contain the spoils that any weekend warrior might pick up from their adventures and Mopar stainless-steel pedal covers add a bold look to the driver’s footwell.

Moparized Ram 1500 RHO
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Dodge and Direct Connection
Dodge will treat SEMA showgoers to a lineup of crate engines and products on display from Direct Connection, the Dodge performance parts brand. The Mopar booth will also feature the Direct Connection HurriCrate Cat 3 crate engine-powered 1987 Dodge D150 of Morgan Evans, winner of the Direct Connection Grudge Race at the recent Roadkill Nights Powered by Dodge event. A new Dodge E-Bike licensed product, created with heritage-infused styling inspired by the Dodge Brothers, will also debut at SEMA, and attendees can also test their reaction times on Dodge Demon drag race simulators.

More SEMA Show Debuts From Mopar
Showgoers will surely notice the Mopar “Power-Couple” themed display featuring the matching metallic blue and dual white striped Ram REV pulling a modified version of the Dodge Charger Daytona SRT Banshee concept.

A custom 1968 Dodge Charger from Mark Worman, renowned Mopar enthusiast and star of MotorTrend TV’s “Graveyard Carz,” will be seen for the first time at SEMA. Expertly restored to a better than original form, today the vintage Charger is powered by a 485-horsepower 392-cubic inch HEMI V-8 crate engine from Direct Connection.